These days, our lives are incomplete without Google. If we want to eat out, we search on Google to locate “nearest Chinese restaurant “or “best pizza place in Michigan “. We want to locate the” best place to shop in New York”, we turn to Google. For every query, we need Google. So, this statement would be not false, if we say that living without Google would be quite difficult. Then it should be the same for the businesses who are operating in the same area. Business owners who want to become “the best pizza place “or “the best place to shop “should be seen on Google! They should leverage it to increase their visibility, brand awareness and increase their chance of client conversions.SOME STATISTICS
In a research, it was seen approximately that 79% of smartphone users use the phone to compare prices, locate a shop or learn about something. Around 80% users who are looking at local search end up buying that product or service. The local search leads to 50% of phone users going to the shop that day itself. Similarly,34% of tablet/desktops users will go to the store same day. This means it makes sense to use Google maps marketing. If your business is listed in Google, more people will know about it. More people seeing your business on Google map marketing leads to more client conversions.WHAT IS GOOGLE MAP MARKETING?
Google maps is a web mapping service developed by Google. It offers 360- degree view of that particular location, provides real time traffic, informs about various establishments. Google map marketing helps in listing your business’s information in Google maps. It is important that complete information (Name, Address, and Phone number) should be given for more visibility. If the business owners have local maps SEO strategy in place then your business is seen by several website visitors. Whenever the customers need something, Google is the directory, they are looking at. There are higher chances of conversion of customers from just website visitors.What are the strategies that can help local business?
As we have discussed earlier, if Google local marketing is done correctly, then it can have a positive impact on the local business. And local establishments like restaurants, bakeries, flower shops and schools can get a lot of mileage from it. So, they should go for Google maps marketing Michigan. There are few strategies, they should apply, which will help in getting better rankings.
- Claiming your business identity – It is very important that the information about your establishment in not only Google, but other directories like Bing or a review site should be corrected and complete. Google picks rankings on the basis of your entire web presence. If other businesses have more information in the other directories and other listings than yours, your rankings will get dropped. So, it is extremely important to keep updating the information on other listings and web posts too.
- Creating a great content – Since Google ranks the website on the basis of its presence across the web, then creating good quality content makes a lot of difference. It should be such that the information must be relevant, readers are able to relate to it and create a positive impact in the customers’ mind. High quality pictures and interesting videos will also make a huge difference in the rankings.This is because people make a quicker decision to visit that establishment, if they can see a picture or video. Engaging with customers will also help as it helps in getting better reviews on the web.
- Positive reviews – Getting positive review for your business is highly recommended as it helps in Google rankings. But, many business owners don’t pay attention to this. If the reviews are great, then more and more website visitors will convert into customers. Many a times, your business might get negative reviews, then it is important to engage with customers. Make sure their grievance is heard and resolved. This also helps in creating a positive image for the website visitors.
- Good Quality Backlinks – Once you have good rankings in Google maps, then it is always important to have recommendations from authority websites.So, having backlinks from these websites make a world of difference. That helps in better rankings in Google. So, hiring an agency who can help in creating more backlinks will be very useful as they are more experienced.
- Google Map Ads – They are new features introduced by Google. They have four types – promoted pins, in store promotions, customizable business pages and local maps site. These advertisements appear on google map app and site. These ads are paid for but can also enhance the visibility of your business.
Google my business is a service by Google where the business owner can list and claim their website with their complete information. This includes address, timings, hours of working, customer reviews. This is then verified by Google and the business and location is then ready to be displayed on Google Maps.HOW DO WE COME INTO THE PICTURE?
Getting listed is easy on Google is easy but it takes some time and effort to get top 3 rankings in the Google maps.But this effort is worth it when you see a flurry of customers in your stores or establishments. We can help you in getting top 3 rankings in Google maps as our team is very experienced and has expertise in Google Map marketing. We are one of the leading agencies in Michigan which specialize in SEO, local SEO,PPC, web design and Google Maps marketing. We have a very quick turnaround time and for us, customer satisfaction is very important. Our clients are spread across several sectors and love our work. We have a support team which works round the clock. In case, you have more queries, please contact us